About Us

How We Found Our Way Into Pickleball

Much like everyone else, a lot of 2020 was spent inside bored and looking for new outdoor activities to get us out of the house. Living in the Midwest, Cincinnati to be specific, we had a hard time going more than a few weeks without someone telling us about this sport called “pickleball”. And we were hearing it from people of all ages and backgrounds.

We love competing in everything and this was another game to play. Why not try it out? What else were we going to do back during those quarantined days?



Naturally we loved the competitive aspect of the game. We loved how we could play with just about everyone – parents, grandparents, friends, kids, anyone really. This was finally our chance to challenge grandpa to a game on a level playing field for all of us and see what he was made of. We were hooked.

It was probably a similar introduction for most of you players out there as well. A friend or family member asked you if you wanted to try it out. They lent you a paddle. It was easy to initially learn, but we all know now – hard to master, and it was a whole heck of a lot of fun. It was the perfect mix of exercise, competition and fun.

Boom! Baddle is Born, February 2021 In Over-the-Rhine, Cincinnati, Ohio.


So we created Baddle from right here in Over-the-Rhine, Cincinnati. We designed our line to fill the gap between the overly serious looking performance products and the all to trendy fashion-forward, but not necessarily highly performing, ones.

We believe pickleball paddles and accessories can be innovative, highly functioning AND also look and feel great.

In fact, we believe looking good and performing your best shouldn’t be mutually exclusive. We’d argue they’re directly correlated. And when they both align, that’s when those competitive juices get flowing. You remember the one we’re talking about. That inner spark that just can’t wait to beat grandpa out there on the court. Baddle offers the best of both worlds.


Our Pickleball Paddles – Pickleball for All

The goal with our paddles is to put the perfect paddle in the hands of every player at every skill and budget level. Our collection offers customized options with various weights, grip sizes, paddle surfaces, and a specially designed junior paddle.

Plus, proprietary advancements like our Anti-slip Grips and our SpinGrit™ Surface Coating. All available in a spectrum of innovative designs and bold color options. 

Our Pickleball Apparel & Gear – For On & Off the Court

Our pickleball apparel is made with the same attention to detail. Top-of-the-line athletic materials are used to create our shirts, shorts, tanks, hats, socks, and more. All designed specifically to move and stretch with you during pickleball play. So you can feel as good as you look from head to toe. But we’d be lying if we said we only wear Baddle on the courts. Because we designed them to effortlessly go from intense pickleball matches to the clubhouse for post-game celebrations.

Our Pickleball Mission – Baddle for Better

We believe everyone can and should have the opportunity to live actively by (re)discovering that inner competitive spark we all have. For the younger generation, it’s about remembering to get outside every day. For the older generation, it’s about finding an activity that works for your lifestyle. And pickleball is the answer to both.

So in 2021, we launched The Baddle for Better program to help continue the growth of pickleball for all. Since then we've partnered and donated to related causes while continuing to seek new opportunities for advancement of the sport.